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Dr. Rex Beach is regarded by many as one of the foremost experts
in analyzing risk, a leader in cash flow analysis, and co-founder of
a company that became the major provider of business analysis
software and credit training to financial institutions around the
world. Before he sold the company to Moody’s Investors Service, it
was acknowledged twice by INC. magazine as one of the 500 fastest
growing privately held companies in the U.S.
Dr. Beach has a BA
in economics from Kansas State University, an MA in international
relations from John Hopkins University, and a Ph D in economics from
Brown University. Beach served as an assistant to the U.S. Secretary
of the Treasury in Washington D.C. and as the U.S. Executive
Director of the Asian Development Bank in Manila. He worked in the
international and credit policy divisions of Wells Fargo Bank in San
Francisco before starting his own company.
Rex wrote
Shockproof! - Six Essentials for Business Success in Good and Bad
Times - to give something back to the business community. He
wanted to share with owners and managers the essential lessons he
learned in growing and managing a successful company.
From the Author
Throughout my career, I’ve repeatedly wrestled with the essentials
of success in business. I’ve observed the operations of a range of
businesses, and I’ve applied analysis to many of those companies in
both the U.S., and abroad. However, the most relevant learning
experience for me about business success came from daily experience
in my job running a business that I co-founded at the front-end of the
microcomputer age. I sold it years later to Moody’s Investors
Service in an era enchanted by the Internet. Technology changed
dramatically over those years, but the essentials for business
success remained the same.
The examples and
anecdotes I use to make points and draw conclusions in
Shockproof! are taken largely from the banking, software,
and training industries. But I encourage the reader to put industry
jargon aside in thinking through the Shockproof!
lessons and how they apply to his or her business career. At the end
of the day, the successful e-commerce superstar and the successful
street corner vendor each solve problems, struggle with competitive
advantage, appeal to a specific target audience, and run on cash.
The Shockproof! essentials apply to both, and to all
businesses in between.
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